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Why Gold?

To protect your asset base, to protect your purchasing power, to rebuild your asset base, to have an alternative money supply, to hedge against the continuing falling USD.

Why Now?

Throughout history GOLD has been held and proven to be a stored value of wealth. Today, in India, Middle East and Asia (where the bulk of the world's wealth lies), people hold their wealth in GOLD.

It is just North America, through the acceleration of the fiat currency, and our digitized economy that we have temporarily forgotten this. 

We are after all,  very young nations in an ancient world!

 

The Markets?

Not so great. The investment markets have yielded to the fact that the global economy will remain weak for the better part of 2009.  This is a key reason why gold demand is consistently outstripping supply, resulting in an ongoing sustained price rally. Investors will continue to seek safe havens.  

Are you looking for a safe haven?    A place to store your wealth?


Let us look at how you would be IF you had been holding gold:
 
 
  • Have your wages / income gone up 60% in the last 5 years?
 
 
IF your income has not, unfortunately, you have fallen behind financially in your purchasing power, never mind, you may have experienced in asset losses in the recent meltdown.

For those that have gold in their asset base¡­ In the past 5 years, with 50% of precious metals in your portfolio, you could have RETAINED your significant purchasing power!

What the chart below ¡°really¡± represents¡­. Is NOT so much that gold has gone up¡­ but that the value of the ¡°paper¡± currency has gone down, has devalued.

Evidence? Has your cost of food, housing, clothing, etc, etc, etc gone up? Or down?

So, if one stays fully in ¡°paper currency¡±, would it be highly likely that one will continue to be worst off ? ¡­especially with the massive deficit spending underway ?

Where would you rather have your hard earned money?     In GOLD or CASH?

Despite three 20% corrections and serious deflation in the gold market, gold exited 2008 with a positive 5.4% gain for the year. Although subtle, this gain outperformed every major equity index and commodity AND currency in the world. Here are just a few examples...
Gold vs Major Currencies:
 

 
Gold vs Major Stock Indexes:
 
 
So, let me ask you again... would you rather have Gold or USD?

The USD has been loosing value since it peaked in 2001. This is evidenced in the chart above, as in the chart, gold is measured in its USD equivalent. During the July to December 2008 financial meltdown, many in the market moved into USD, as it was considered a bit of a safe haven and as such, experienced a rally.

However, is a rise in the USD sustainable? Or, was it just a temporary transactional side

©\benefit?

Let us see what Alan Greenspan, the former chairman of the US Federal Reserve (now head of BIS), told lawmakers in Washington almost a decade ago

"Fiat money, in extremis, is accepted by nobody.  Gold is always accepted."  
 
He added...

"Gold is the ultimate form of payment"

Also, spoken by Alan Greenspan:

"What is Fiat Currency?

It is a currency whose usefulness results not from any intrinsic value or guarantee that it can be converted into gold or another hard asset, but instead from a government's order (fiat) that it would be accepted as a means of payment. In the case of the USD, the USD is not backed by gold or anything, other than the world¡¯s confidence in the US. It is subject to the direction of the US gov¡¯t and the Federal Reserve, a private corporation. Further, fiat currency is owned by its Creators, the Central Banks and may be encumbered by its creators.
 
However,

Gold is owned by its Holder, YOU, and not encumbered unless YOU choose it to be.

Solution for Living in Unprecidented Times?

In these unprecedented times we live in, we would suggest the following be considered:

One, retain a specified amount for living in cash

Two, allocate a good portion of your portfolio to precious metals¡­ gold / silver¡­ to protect your asset values, as a safe haven, as a hedge against the falling USD, as a purchasing power protection.

How much to Gold / Silver? In normal years, the many in the market have suggested 10% to 15% of one¡¯s total assets. Today, many in the market are suggesting even up to 50%

WhyUs? You are able to

  • Buy your GOLD / SILVER at a discount to market prices, forward delivery of ounces or cash
  •  
  • Have UPSIDE on the future price of gold / silver¡­.

Buy direct with the group that owns the hard mining assets, NOT paper equity.

Have your capital secured.

FOR INFORMATION, contact us!

email: 

info@sunorogold.com

Thank you for protecting your wealth!